Free (Streaming) Album : David Byrne & Brian Eno - Everything That Happens Will Happen Today

I can’t say I’m a huge David Byrne fan although I have listened to Eno’s stuff occasionally but it is interesting to see more big names getting behind the idea that ‘free’ or at least ’sort of free’ can be a good thing. :)

OK you can’t download the album for free but they are providing it in it’s entirety as a stream with a nice embeddable player as you can see below. Obviously this gains them lots of free(ish) marketing but it also allow customers to listen before they commit to buying in a format that might be more useful to them.

I’ve always thought streaming music will be the way forward as bandwidth becomes cheaper and broadband coverage ubiquitous and we are just starting to see the beginnings of this with ad funded services such as SpiralFrog and We7. Illegal downloading will never go away no matter how much money the labels throw at combating it but if you make something easy to access, legally for zero (or little/ad driven) cost then people will use it and possibly even buy stuff if that is made easy, non-crippled and reasonably priced too.

Heres hoping eh.

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